A high-performance Facebook & Instagram Lead Generation ad campaign for a health and wellness program, generating 403 leads at ₹47.17 average CPL (2x to 3x cheaper than industry benchmarks).
Dr. Madhavi Anjimati launched a wellness and health program aiming to support women in their health journeys. To scale membership, she needed a qualified, high-intent pipeline of leads from Facebook and Instagram. The challenge was to target high-intent female demographics in specific local circles while keeping acquisition costs under the high industry cost-per-lead (CPL) benchmarks of ₹80 to ₹150.
We designed a multi-creative, multi-ad set targeting strategy across 4 separate campaigns. We leveraged Facebook's Instant Forms (lead generation objective) to reduce drop-offs and friction for mobile users. We focused on local geo-targeting (Chandragiri circles) and deployed A/B creative testing to find the highest-performing content format.
Through careful data analysis, we identified that custom video edits dramatically outperformed static images, driving down the acquisition cost to a fraction of the industry average. We immediately scaled budget to the winning creative while pausing low-performing ads to protect the client's overall spend.
Meta Ads Optimization • Cumulative Leads vs. Cost Per Lead (CPL) Scale
Across the campaign lifecycle, we managed a total budget of ₹19,009.16, generating 403 leads at an average CPL of ₹47.17. Below is the detailed breakdown of the campaigns managed in the account:
| Campaign Name | Spend (₹) | Leads Gained | Cost Per Lead (CPL) | Campaign ROI / Status |
|---|---|---|---|---|
| Lead Campaign - Main Winner | ₹14,232.97 | 326 Leads | ₹43.66 | Top Producer (81%) |
| Lead Campaign - Broad Prospecting | ₹3,499.99 | 47 Leads | ₹74.47 | Audience Discovery |
| Lead Campaign - Retargeting / Lookalike | ₹1,276.20 | 30 Leads | ₹42.54 | High Conversion |
| TOTAL ACCOUNT RESULTS | ₹19,009.16 | 403 Leads Gained | ₹47.17 (Avg) | 2x-3x vs ₹120 Benchmark |
Our top campaign tested 4 different creatives under the localized geo-targeting ad set, proving that custom video edits produced by Fusion X cut cost per lead by 89% compared to static graphics:
| Creative Asset Tested | Amount Spent | Leads Gained | Cost Per Lead (CPL) | Creative ROI / Outcome |
|---|---|---|---|---|
| Video Creative A (Winning Edit by Fusion X) Winner | ₹8,348.75 | 290 Leads | ₹28.79 CPL | 89% of all campaign leads (Scaled) |
| Static Creative B (Standard Banner) | ₹1,651.69 | 17 Leads | ₹97.16 | Paused (3.4x higher CPL) |
| Static Creative C (Duo Carousel) | ₹677.86 | 9 Leads | ₹75.32 | Paused (2.6x higher CPL) |
| Static Creative D (Feature Highlights) | ₹1,093.54 | 4 Leads | ₹273.39 | Paused immediately (9.5x higher CPL) |
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