A high-performance Facebook & Instagram Lead Generation ad campaign for a health and wellness program, generating 403 leads at ₹47.17 average CPL (2x to 3x cheaper than industry benchmarks).
Dr. Madhavi Anjimati launched a wellness and health program aiming to support women in their health journeys. To scale membership, she needed a qualified, high-intent pipeline of leads from Facebook and Instagram. The challenge was to target high-intent female demographics in specific local circles while keeping acquisition costs under the high industry cost-per-lead (CPL) benchmarks of ₹80 to ₹150.
We designed a multi-creative, multi-ad set targeting strategy across 4 separate campaigns. We leveraged Facebook's Instant Forms (lead generation objective) to reduce drop-offs and friction for mobile users. We focused on local geo-targeting (Chandragiri circles) and deployed A/B creative testing to find the highest-performing content format.
Through careful data analysis, we identified that custom video edits dramatically outperformed static images, driving down the acquisition cost to a fraction of the industry average. We immediately scaled budget to the winning creative while pausing low-performing ads to protect the client's overall spend.
Aesthetic clinic booking funnel optimized for cosmetic consultations.
Local SEO schema mapping to rank for Hair Transplant in Chennai.
Across the campaign lifecycle, we managed a total budget of ₹19,009.16, generating 403 leads at an average CPL of ₹47.17. Below is the detailed breakdown of the campaigns managed in the account:
| Campaign Name | Leads | CPL (₹) | Spend (₹) |
|---|---|---|---|
| Lead Campaign - Main (Active) | 326 Leads | ₹43.66 | ₹14,232.97 |
| Lead Campaign - Broad Prospecting | 47 Leads | ₹74.47 | ₹3,499.99 |
| Lead Campaign - Retargeting / Lookalike | 30 Leads | ₹42.54 | ₹1,276.20 |
| Webinar Promo Campaign | 0 Leads | — | ₹0.00 |
| TOTAL ACCOUNT | 403 Leads | ₹47.17 (Avg) | ₹19,009.16 |
Our top campaign tested 4 different creatives under the localized geo-targeting ad set, proving that custom video content vastly out-performed standard graphics:
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