Dr. Madhavi Anjimati

Project Overview

Dr. Madhavi Anjimati launched a wellness and health program aiming to support women in their health journeys. To scale membership, she needed a qualified, high-intent pipeline of leads from Facebook and Instagram. The challenge was to target high-intent female demographics in specific local circles while keeping acquisition costs under the high industry cost-per-lead (CPL) benchmarks of ₹80 to ₹150.

Our Campaign Strategy

We designed a multi-creative, multi-ad set targeting strategy across 4 separate campaigns. We leveraged Facebook's Instant Forms (lead generation objective) to reduce drop-offs and friction for mobile users. We focused on local geo-targeting (Chandragiri circles) and deployed A/B creative testing to find the highest-performing content format.

Through careful data analysis, we identified that custom video edits dramatically outperformed static images, driving down the acquisition cost to a fraction of the industry average. We immediately scaled budget to the winning creative while pausing low-performing ads to protect the client's overall spend.

Campaign Performance Summary

Across the campaign lifecycle, we managed a total budget of ₹19,009.16, generating 403 leads at an average CPL of ₹47.17. Below is the detailed breakdown of the campaigns managed in the account:

Creative A/B Testing: Video vs Static Ad Performance

Our top campaign tested 4 different creatives under the localized geo-targeting ad set, proving that custom video edits produced by Fusion X cut cost per lead by 89% compared to static graphics:

Deliverables Completed

• Campaign Architecture Setup: Created 4 campaigns with detailed Lead Form flows on Meta Ads Manager.
• Targeting Strategy: Implemented precise geographic (Chandragiri) and interest-based targeting parameters.
• A/B Creative Testing: Deployed video vs. static image assets, isolating the winning video template.