Case Study

Sridhar Chaat House

A hyper-local restaurant marketing setup script that drove physical dining traffic using creative food-prep Reels scripting and geofenced Meta ad campaigns.

Local Brand Marketing Scope: Menu Scripting, Localized Facebook Ads

Project Overview

Sridhar Chaat House (operating as Sridhar Food House), a popular street food and chaat spot in Kolathur, Chennai, wanted to turn their signature dining experiences into viral local attractions. They needed a strategic content framework that highlighted their fun food-preparation style and floating pani puri concepts to drive physical crowds and walk-ins.

The Challenge & Solution

We built a creative scripting playbook for short-form food videos, directing dynamic, behind-the-scenes Shorts that captured the kitchen's energy and satisfying prep processes. We paired this organic push with geofenced Meta ad campaigns, distributing the content directly to food lovers within a 5km radius. Over 17 videos, the campaign generated 63.9K total views on YouTube and built a highly engaged local community.

Key Features achieved

Restaurant website layout structure designed to highlight menus.
Local Google Maps optimization mapping organic restaurant searches.

Social Media & Video Analytics

The organic scripting and geofenced media campaigns established a high-performing food brand presence. Here is the verified performance data for Sridhar Food House:

Instagram Profile Performance

Instagram Handle Followers Posts
@sridhar_food_house 256 Followers 41 Posts

YouTube Channel Stats

Subscribers Videos Total Views
143 Subscribers 17 Shorts 63.9K Views

Top Performing YouTube Shorts

Video Title / Content Views
So Satisfying Murukku Making Process | Indian Street Food 4K 18,000 Views
Funniest Street Food Moment 😂 5 Flavor Pani Puri Surprise! 12,000 Views
Couple Goals for Them ❤️ Chocolate Goals for Me 🍫 | Funny Tamil shorts 3,700 Views
Before Serving… It Was Already Gone! 🤯 | Sridhar Food House 3,400 Views
15L Coconut Milk Challenge 😱 Day 3 @ Anna Nagar Tower Park | Viral Street Food 2,300 Views
Coconut Milk Street Food Chennai | Anna Nagar Tower Park | Day 2 2,200 Views
Anna Nagar Tower Park Food Stall 🔥 Chennai Street Food | Sridhar Food House 2,100 Views

Deliverables Completed

  • Food Reels scripting structure and visual directions sheets
  • Geofenced Meta advertising target settings configuration
  • Google Maps pin setup and review loop recommendations

Client Testimonial

"Our weekend crowds have grown significantly. The localized Facebook campaign and the food Reels scripting brought us massive footfall growth of 30%."

Sridhar
Owner, Sridhar Chaat House

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