A hyper-local restaurant marketing setup script that drove physical dining traffic using creative food-prep Reels scripting and geofenced Meta ad campaigns.
Sridhar Chaat House (operating as Sridhar Food House), a popular street food and chaat spot in Kolathur, Chennai, wanted to turn their signature dining experiences into viral local attractions. They needed a strategic content framework that highlighted their fun food-preparation style and floating pani puri concepts to drive physical crowds and walk-ins.
We built a creative scripting playbook for short-form food videos, directing dynamic, behind-the-scenes Shorts that captured the kitchen's energy and satisfying prep processes. We paired this organic push with geofenced Meta ad campaigns, distributing the content directly to food lovers within a 5km radius. Over 17 videos, the campaign generated 63.9K total views on YouTube and built a highly engaged local community.
Restaurant website layout structure designed to highlight menus.
Local Google Maps optimization mapping organic restaurant searches.
The organic scripting and geofenced media campaigns established a high-performing food brand presence. Here is the verified performance data for Sridhar Food House:
| Instagram Handle | Followers | Posts |
|---|---|---|
| @sridhar_food_house | 256 Followers | 41 Posts |
| Subscribers | Videos | Total Views |
|---|---|---|
| 143 Subscribers | 17 Shorts | 63.9K Views |
| Video Title / Content | Views |
|---|---|
| So Satisfying Murukku Making Process | Indian Street Food 4K | 18,000 Views |
| Funniest Street Food Moment 😂 5 Flavor Pani Puri Surprise! | 12,000 Views |
| Couple Goals for Them ❤️ Chocolate Goals for Me 🍫 | Funny Tamil shorts | 3,700 Views |
| Before Serving… It Was Already Gone! 🤯 | Sridhar Food House | 3,400 Views |
| 15L Coconut Milk Challenge 😱 Day 3 @ Anna Nagar Tower Park | Viral Street Food | 2,300 Views |
| Coconut Milk Street Food Chennai | Anna Nagar Tower Park | Day 2 | 2,200 Views |
| Anna Nagar Tower Park Food Stall 🔥 Chennai Street Food | Sridhar Food House | 2,100 Views |
"Our weekend crowds have grown significantly. The localized Facebook campaign and the food Reels scripting brought us massive footfall growth of 30%."
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